This ad for Listerine uses the fear of bad breath and how it could supposedly affect your social life and future. They use statistic to make it seem more legitimate, yet how does the opinion of a group of hairdressers count at a credible source? The ad claims that if you have bad breath, which about a third of women do, that it is not only offense, but people have to make an extra effort to be nice to you because of it. The ad is appealing not only to a person's desire to be socially accepted, but to also seem attractive. This commercial SimpliSafe home security systems plays on so many tropes of fear-based advertising, from the unknown, to food, to smart technology listening to everything you say. Even though it's making fun of our fears, it's still an ad for a security system and is using the same tropes that marketers have used for years. It's using your fear of fears to sell you security.
It's hard to throw a rock and not hit someone that has a tattoo, they're everywhere. However, no everyone is accepting of this form of body art/modification. In his article, Secret Ink, Derek Roberts talks about the history of tattoos and their place in American society. Celebrities, athletes, artists, military...people from all walks of life and background have tattoos. Those that are proud and unashamed of their ink freely show it off, but where do we draw the line on what is acceptable? "The media's shifting views of tattoos have been linking to greater participation in tattooing, but the sanctioning of tattooees by nontattooed individuals shows that American culture has yet to fully embrace tattoos." While more and more people have tattoos than ever before, it is still widely unaccepted in the business world. Many businesses have stipulations in their employee dress codes either banning tattoos or requiring them to be covered at all times. "In re